A friend of mine and I often reflect on the days when OS X first came out. No more fiddling with extensions. Everything worked solidly. And the interface and user experience was awesome. We all loved our Apple computers. Well those good ol’ days are gone.
I came across this video last night and I just have to share it because the guy shares all of my frustration about Apple. I can only assume everyone at Apple is using PCs because there’s no way they can actually enjoy using the junk they’re designing these days.
• They no longer support creative professionals which was a large part of their base in the past. It seems like everything they do serves their mobile platforms.
• Their design process appears to be entirely arbitrary, removing features that everyone likes and implementing useless features that only serve to complicate usage.
• They intentionally break older devices in order to force users to upgrade. Does anyone remember the little Airport that allowed you to play music on your stereo from any Apple device? Apple updated iTunes so that the Airport became a useless brick, trying to force users to buy the Apple TV.
• Apple monopolizes app purchasing and I’m convinced their iTunes updates serve only one purpose: to screw up people’s jailbroken devices so that they can’t purchase apps elsewhere.
• They intentionally remove optical drives and certain types of ports to force users to purchase adapters or to force them into the cloud.
Now, imagine you work at Apple and you’ve designed a product that works really well and the user interface experience is great. Now what do you do for the rest of your time? Either you keep improving the product or you lose your job because you’re no longer necessary. Well, if the product is already well-designed, the only changes you can make are likely to make it worse, not better. But not wanting to lose your job, you justify your existence by redesigning things. This of course angers everyone because, unless you’re improving things by making the computer do something entirely new, like shining your shoes or making you breakfast, you’re just complicating the user interface either in terms of usability or aesthetically (I’m so sick of industries telling consumers what is “hip” and what is “outdated”, as if our tastes must be dictated to us and we must fall into line. Mock me if you will, but I liked the Coverflow feature in iTunes and I’d like it back).
Anyway, Apple’s arbitrary design changes have led me to stop updating my Apple devices. I’m now several operating systems behind on both my iMac and my iPad. I definitely NEVER update iTunes for fear they’ll break something or remove a feature that I like. And not being a cell-phone user until recently (out of necessity), I was determined not to get an iPhone. About the only Apple product I’m excited about is the new 12″ iPad, and that’s only because Procreate is a great, affordable program.
But the worst thing of all, if my iMac breaks, it will be difficult to migrate to a PC because I’m so heavily invested in software made for Apple. I just can’t afford to purchase all of my professional software all over again. So I feel like I’m stuck. Thanks, Apple. You got me.
Frank Grau Illustration 
And you expected Apple to put you first?
That’s like expecting Google NOT to skew its search engine algorithms to favor progressive talking points.
Or expecting Facebook to tell you what fake news is.
At your service in Christ . . .
Mark
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Well, there was a day they did think of their professional users. Now they only care about their mobile-platform users.
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